Representatives from all departments including Sales & Marketing, Production and R&D hold regular meetings to discuss new products to provide solutions and instrument improvements for customers. Once a product is approved for development it goes through a rigorous Research and Design process incorporating mechanical design, prototyping and software development to ensure the instruments we produce are of the highest standard possible.
When a product is due for release, Marketing will design a launch campaign and create new artwork, photos, videos and content for Valeport’s website to promote the new product and the solutions it offers to existing and prospective customers.